Our Story

A boutique sanctuary where organic beauty, personalised care, and over 17 years of expertise come together.

Virginia Donovan, founder and creative director of Virginia and Co organic hair studio in Applecross
Meet Virginia

A Passion for Organic Hair Care

With over 17 years of experience in the hair industry, Virginia founded Virginia & Co to create a sanctuary where women can feel truly seen, heard, and transformed — using only the finest certified organic products.

Virginia's journey into organic hair care began when she recognised the toll conventional chemical-laden products were taking — on her clients' hair, on her own health, and on the environment. She made a commitment to find a better way, one that didn't compromise on results.

Today, Virginia & Co stands as a testament to that vision. Every product on our shelves is carefully selected for its purity, performance, and sustainability. Every appointment is a personalised ritual — never rushed, always intentional — because Virginia believes that how you feel in the chair matters just as much as how you look when you leave.

Virginia Donovan

Founder & Creative Director

Why Virginia & Co

The Virginia & Co Difference

What sets us apart is our unwavering commitment to your wellbeing, beauty, and the planet.

Certified Organic

We use only certified organic, ammonia-free colour and naturally derived products.

17+ Years Experience

Virginia brings over 17 years of industry expertise to every appointment.

Women-Only Studio

A private, nurturing space designed exclusively for women to relax and be pampered.

Personalised Service

Every visit is tailored to your unique hair goals, concerns, and personal style.

Eco-Conscious

Committed to sustainable practices, cruelty-free products, and reducing our environmental footprint.

Holistic Approach

We care for the whole you — your hair health, wellbeing, and confidence.

The Space

Your Hair Salon Sanctuary

Step into a space designed for tranquility — where every detail contributes to your experience of calm and beauty.

Virginia and Co organic hair studio interior in Applecross, Perth
Styling station at Virginia and Co organic hair salon Applecross
Certified organic hair products at Virginia and Co salon
Relaxation area at Virginia and Co boutique hair studio
Hair treatment room at Virginia and Co organic salon Applecross
Our Products

Brands We Trust

We're committed to using only the finest organic and sustainably sourced products — carefully chosen for their purity, performance, and respect for the environment.

Kind Words

What Our Clients Say

Virginia is an absolute artist. I've never felt more understood when it comes to my hair. The organic products leave my colour looking vibrant for weeks, and the whole experience is like a retreat.

Sarah M.

Verified Client

I've been coming to Virginia & Co for three years and I'll never go anywhere else. The studio is beautiful, Virginia is incredibly talented, and my hair has never been healthier since switching to organic colour.

Emma L.

Verified Client

From the moment you walk in, you feel special. Virginia takes the time to really listen, and the results are always stunning. It's not just a hair appointment — it's self-care at its finest.

Jessica T.

Verified Client

Your Experience Awaits

Ready to Transform?

  • Complimentary consultation
  • Certified organic products only
  • Relaxing, private studio
  • Personalised to your hair goals

Book Online

Choose your preferred service, date, and time. It only takes a moment.

Book Your Appointment

Or call us directly at 0418 926 332